The evolution of technologies came from the invention of tools and machines by the knowledge. “Technology” word came from the Greek word techne, which means art and craft. Progressive growth in the knowledge-enabled people to develop new ideas and many scientific endeavors were happened by the invention of new technologies. In the communication industry also new creation and development in the technologies paved a distinctive path to share and deliver information very effectively to all the people around the world.
The first and foremost media communication began with the radio in the name of “Wireless telegraphy”. This radio communication, in a short span of time, turned out to be a mass media of broadcasting. The launch of radio services was patented for allowing news and music services to be broadcasted among the people. Radio prevailed as a powerful medium for spreading information and sharing public thoughts in a common media for the people.
Later, with a single idea of including the picture with the audio tends to the invention of television. Black and white televisions were first launched and it became very famous worldwide because of its ability to triumph the reality for the people. Everyone liked the extraordinary aspects of the brand new television and its new way of communication through the visuals and audio. Major happenings were captured and broadcasted via the televisions in which information about different fields such as public knowledge, politics, charity, humor, music, and entertainments, fashion trends etc was telecasted, where the people believed and perceive themselves with the information around the world. Television became an important thing in the evolution of human culture. It impacted a lot in the development of communication connectivity among the people from different parts of the world and to ensure the broadcasting of true information for the audience.
Always the technologies get transformation with the time, and new developments make way for new paths towards the applications for the people and society. After the ruling mass media of radio and television, the internet came to play a new role in the technological advancements. The Internet enables a faster means of communication and provides a lot of information as an open source to all the people. Before electronic means of information, it is a tougher job for the community to get their needed information and guidelines for their educational research and other purposes etc. But the internet enabled everyone to just browse online for the needed data, which is much easier, faster and effective for everyone. The Internet turned every move to be faster than before. At the early stages of the launch of the internet, the number of users among worldwide is not that much bigger, and it didn’t gain its popularity worldwide. The speed of the internet is also very low considerable to now so that few applications are only gained through the use of the internet. Later on, with the advancements in the internet and mobile technologies, people gained a lot of benefits through the use of mobile applications and internet. With its huge and easy access to a large chunk of the population, it has its wide impacts on educational facilities, social connectivity, digitization of payment process, networking etc.
As soon as the usage of internet gained its popularity among the people through the android mobiles and high-speed internet connections, a lot of video contents were uploaded on the internet as an open resource, where anyone can access and view the video. Video representations are always far better than the words, and audios which enabled a new way to stretch and broaden the information for the audience in a very efficient way. Streaming media is one kind of multimedia in which the videos are telecasted immediately in a compressed form over the internet to the audience, rather than saving to the hard drive and telecasting it later. Various advantages are delivered through streaming media which makes possible for users to take benefits of interactive applications by searching through videos, and personalized playlists. Current events and news are delivered directly to the audience through video contents, which makes the communication of news to the audience a very efficient and effective one.
Knox ivi is an Internet video broadcast network featuring local programming. We provide an interactive communications platform for building community through content. Knox ivi offers an accessible alternative to traditional media, enabling entrepreneurs, businesses, and organizations to reach an extended audience in a cost-effective manner, with measurable results. We are passionate about raising the profile of our partners by providing an outlet for exposure that is more affordable than traditional media. Our business model facilitates communication. We connect the people of Knoxville and East Tennessee with each other through high-definition video technology, innovative production capabilities, and original programming. Knox ivi bridges the gap between user-generated content and large-scale, old-school media. We support the monetization of creativity with bottom-up content development, a full-scale video production house, and online visibility. As a team of experienced, knowledgeable professionals, we hold ourselves accountable to each other, to our business partners and to our local community. We thrive on seamless collaboration and flexible boundary-breaking solutions. Knox ivi is all about community - empowering people and businesses to support each other through online exposure. We love our role as an active partner in telling the world about the people, ideas, and activities that shape East Tennessee and we are the new answers for new media.
Ivi” refers to internet video. This is the first ivi for hyper-local internet video broadcasting, and we named it “Knox” to refer to the general geographic area (Knoxville) where we’re located. Our programming currently includes content based in Knoxville and the surrounding counties. Knox ivi is an Internet video broadcast network featuring local programming. We provide an interactive communications platform for building community through content. Knox ivi offers an accessible alternative to traditional media, enabling entrepreneurs, businesses, and organizations to reach an extended audience in a cost-effective manner, with measurable results.